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Q. What is reciprocal linking?
A. Reciprocal linking is the process where two websites agree to exchange text and/or graphical links with each other, by placing links on their websites to the other site.
Q. Why would a webmaster want to swap links with another website?
A. Swapping links with other websites increases each website's traffic and aids directly in increasing link popularity which is used now in many web search engine results.
Q. What is link popularity?
A. Link popularity is a virtual "rank" for each website, that search engines
use to determine a website's placement in that search engine's results. Link
popularity is determined by the total number of sites on the internet that are
linking to your own website, and the link popularity rating of each of those
linking websites. The better a website's link popularity, the higher and more
frequently that website will appear in the results of many search engines that
use link popularity to determine rankings.
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